This gentle, non-drying formula thoroughly removes dulling and damaging buildup caused by products, chemicals, minerals and environmental pollutants while improving the health of the hair and scalp. Unique Amino Acid Complex works to reinforce and protect the cuticle, improve elasticity, and colour retention. Antioxidants prevent damage to the hair by neutralizing free radicals and damage from UVA and UVB rays. Plant-based, ethically and sustainably sourced, and cruelty free.